About us

StartupX embodies a legacy of digital innovation, drawing from a history that spans two decades in the digital domain.

Our journey began with an early foray into e-commerce, setting the stage for our expertise in the online retail space. This foundation later paved the way for the establishment of an online department store which, in its prime, stood as Australia's largest in terms of SKUs and brand offerings, boasting over 1400 of the world's most renowned clothing, footwear, and homeware brands.

This venture not only showcased our capability to manage projects with the world's top-tier web developers but also our proficiency in harnessing premier tech infrastructures.

Our trajectory has been marked by a series of strategic market interventions. We played a pivotal role in leading the rollout of a cutting-edge beverage analytics system in Australia, and we've successfully positioned a homewares brand within the top 10 on Amazon US amidst intense competition.

Our portfolio is a testament to our ability to identify and capitalise on market gaps. StartupX's leadership has been instrumental in driving two startups to nine-figure exits, demonstrating our strategic prowess and commitment to growth. Our ventures into the fintech space highlight our adeptness in navigating complex regulatory environments and forging pivotal partnerships with major financial institutions.

Our academic and professional pedigree spans diverse fields, from Law and Business (Banking and Finance) to Graphic Design, enriched further with advanced Business studies from institutions like Cambridge University.

We've had the privilege of advising global titans, including Microsoft, Telstra, Qantas, BMW, and Nike, which speaks volumes about the trust the industry places in our expertise.

"Our proficiency in SEO, digital scaling, and branding is a cornerstone of our service offering, providing the expertise you need to navigate the ever-evolving digital landscape. With years of experience, we've honed our skills in optimising websites, driving organic growth, achieving top rankings, and creating strong, memorable brands.

Our commitment to delivering results is unwavering, making us your trusted partner in scaling your online presence."

But our journey hasn't been without its challenges. Over the years, we've ventured into numerous businesses, with varying degrees of success. Yet, each endeavour though, has provided us with unparalleled opportunities to source best-in-class service providers, products, systems, and processes.

Today, when you partner with StartupX, you tap into this vast reservoir of knowledge and resources, ensuring that your startup is equipped with the very best the industry has to offer.